Building Backlinks – 20 Easy Ways

Website as a Marketing Tool

Building backlinks to your website remains one of the most important aspect of SEO and for improving your position in the SERPs (Search Engine Result Pages).  It goes without saying that being found within the first few result pages of Google for your niche can drive a seriously large amount of visitors (read: customers) to your website.

Backlinks are links from other websites to your website.  Search Engines, like Google, Bing and Yahoo, sees these links as “likes” or “votes” towards your website for a particular niche, keywords, brands or services.  Also note that the quality of the backlinks are extremely important – for example: links from high quality, popular and well known (authority) websites will have a greater impact than those from low quality websites with a low rank.

Building backlinks is a time consuming process and it will test your patience, but by making it part of your monthly or weekly marketing strategy you will see results and reap the benefits.  Remember that there are many seo companies out there that will provide this service for a fee.

Here are my DIY tips for building backlinks to your website.

(I realise that not all these methods will give you DO-FOLLOW links, but I firmly believe that having a combination of DO-FOLLOW and NO-FOLLOW links will look more natural to the Search Engines and will most probably prevent you from getting hit by Google’s Panda algorithm in the future)

#1 – Google Plus Profiles

It is important for your website to have a Social Media presence, but even more so to have a presence on Google’s very own Social Media Website, Google Plus.

Create a Profile for your business and be sure to capture your website address in the company details.  Also be sure to provide the physical address to your offices in the profile – this will add your business to Google Maps!

I would also recommend creating Profiles for your employees – or at least the owners or directors – which should also have links on their profiles to your website.

#2 – LinkedIn

LinkedIn is a massive database of company and employee records and can be a fantastic place for (1) building backlinks and (2) attracting talent to your business.

Create a Company profile for your business, as well as individual profiles for the company directors or founders.  Be sure to include your website URL in each of these profiles.

#3 – Facebook Pages

If you do not have a Facebook page yet, then click on the link above and follow the simple instructions right now! As always, ensure that you include your website address.  It is important that you spend a few minutes a day to post a new “status update” and to engage with your audience.  People need to know that you are approachable and constant interaction is important.  Remember to include your website address in your “status updates”, as these are backlinks to your website.

#4 – Twitter

Similar to Facebook, you can create a profile for your business and Tweet regular updates.  Your Profile and Tweets should also contain links to your website if possible, so that if a follower “re-tweets” your posts the links to your website will be multiplied.

#5 – Blog Comments

Blog commenting is where you find blogs in your niche and comment on articles.  Most blogs allow you to enter your name and website address when posting a comment.  This name is then diplayed at the top of your comment with a link to your website.  Provide your business name or brand as the name when commenting.