SEO, or "Search Engine Optimization", are the processes and techniques that developers use to affect a website's "natural" (or "organic") - position in search engines like Google, Yahoo and Bing.
It is paramount that any website owner includes SEO as part of their online marketing strategy, as a top position in search engine results could drive a massive amount to your business.
"Search Engine Optimization" is not a once off investment and should be considered a monthly online marketing endeavour. Weekly sessions are recommended for larger websites.
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